Category: blog

Categories
blog Sustainable Gardening Basics

Can a home garden sustain itself, without our intervention?

Foreign or exotic plants that are cultivated or introduced somewhere else often become invasive in a foreign land and environment. Such invasion wipes off the native plants and local habitats with speed. When exotic plants outnumber native plants, it affects the biodiversity as the birds, bees, insects, don’t find them conducive for survival.

Their survival has a direct impact on our lives too with our food-chain being impacted among other aspects. To maintain such exotic gardens, one needs to adopt modern technology and products such as fertilizers, pesticides, insecticides, artificial light, water conditions et al. The cost of creating such ‘beautiful’ gardens is not only borne by the ecosystem but also our treasuries eventually.

On the other hand, gardens that embrace local, indigenous plants require negligible human assistance to thrive. Just like a natural forest.

Five factors why native gardens are self-sustaining because:

1) They require minimal maintenance as such plants don’t need additional water, fertilizers, pesticides to survive

2) They are well-versed with local climatic conditions and are inherently designed to combat them naturally

3) They can create a natural paradise for local butterflies, birds & other species that make the garden alive in a real sense

4) They work with other plants in their community to share and conserve nutrients with their root network

5) They have well entrenched roots that tend to survive the harshest rains, winds, or storms unlike exotic ones

Making conscious choices can lay a root-solid fundamental for your garden whether it is as small as your window or as large as your farm.

Next in this series: How sustainable gardening can help reduce negative impact on our environment
Categories
blog Sustainable Gardening Basics

How home gardening can support local biodiversity and ecosystem

Charity begins at home and so does, change.

A small change in our gardening practices can go a long way in creating a sustainable garden. And it all starts from choosing the right kind of plants.
When it comes to create indoor or outdoor gardens, plants are often seen as objects of décor, aesthetics, and beauty.
However, they serve a much larger purpose of providing various tangible and intangible benefits to all living and non-living things on earth.

Take for instance, the pipal (ficus religiosa, the sacred fig tree).

It is a thriving ecosystem within itself with every inch, and function of the tree designed to support life.

From aiding natural reforestation through seed dispersal to giving shelter to fruit-eating birds and insects, this benevolent pipal tree has something in store for all.

Like pipal, India boasts of over 18,000 native species of plants that play an important role in supporting local biodiversity and human life in form of food, shelter, resources, medicine.

Here are a few ways in which you can support a natural ecosystem through your home garden. For both indoor and outdoor garden, choose these types of plants:

1. Plants that are native or indigenous to the place of your stay.

Plants that are native or indigenous to the place of your stay. Such plants are well-equipped to handle the climatic, soil, water conditions and hence, put lesser strain on the environment.

2. Plants that attract pollinators such as birds, bees, butterflies

Plants that attract pollinators such as birds, bees, butterflies. You can share nature’s bounty with them as they help in pollinating seeds from where we get our own food.

3. Plants that optimise therapeutic benefits

Plants that optimize therapeutic benefits from gardening for you and others. From flowers that spread their sweet fragrance in your spaces to providing nectar to butterflies, choose native flowers.

4. Plants that can distinguish beneficial insects from garden pests

Plants that can distinguish beneficial insects from garden pests and protect other plants from being infected. Just like us, plants also have their own in-built, self-defence system.

5. Plants that supplement growth of other fellow plant

Plants that supplement growth of other fellow plants and not outrace, strangle them to make them extinct. Community sharing is one common quality between us.

Such knowledge and conscious choices can go a long way for home gardeners in supporting a natural ecosystem.

Next in this series: Can a home garden sustain itself without our intervention
Categories
blog Sustainable Gardening Basics

Introduction to sustainable gardening

The definition of being eco-friendly in some way starts with plants.

Technically speaking, planting a tree contributes to greenery around us. One would imagine that the greener spaces we create, the better our world feels. More oxygen, improved air quality, cooler atmosphere, mental well-being among several other positives. When we grow a plant, we feel that we have taken the first step towards building a sustainable world.

But what if, someone told you that planting any tree isn’t enough? What if, gardening in the modern world is doing more damage than good to your green vision?

As it turns out, sowing a seed or growing a sapling isn’t enough to create a truly green, sustainable world. The complete knowledge of gardening and study of our natural world determines how well we are inching towards our green goals.

To create such a garden, one must remember these 3 principles where it should:

1. Support local biodiversity and the natural ecosystem

2. Self-sustains itself without constant human intervention

3. Creates minimal negative impact on the local habitat

In short, you must know what you are growing, where are you growing it, how are you growing it and what impact it is generating in this process.

Simply put, a sustainable garden works with nature, not against it. Such a space encourages co-existence among other habitants of our planet in form of other species of plants, birds, butterflies, bees, etc.

While creating or sustaining an indoor or outdoor garden, one must consider the above principles. From the choice of plants or seeds to the kind of materials, one uses in the garden, determines the sustainability factor in it.

In our Introduction to Sustainable Gardening series, we will talk about the three principles in detail. Watch out this space.
Next in this series: How home gardening can support local biodiversity and ecosystems
Categories
blog Sustainability

An entangled triangle

The love-hate relationship between science, economics and policy

Our ancestors outwitted us in several ways. They could anticipate the future earlier than us; they could comprehend human behaviour better than us; they could frame policies sharper than us. From Rishi Vyasa’s Veda to Kautilya’s Arthashashtra, the repository of ancient knowledge continues to act as a guiding principle in the contemporary world too, for human advancement.

However, this intellect came along with an unexpected baggage consisting of unintended consequences.

Superstitions, for instance, shared a bilateral relationship with science and policy. Fear was used as a central theme to instil values, mould behaviours, inculcate habits, avert mishaps and shape cultures backed by both rational and empirical thinking. Such beliefs were then, institutionalised by cults and cultural groups with the help of policies (religions) and processes (rituals) at an individual level to achieve ‘status quo’ and a sense of ‘control’.

Needless to say, such practices which may have been introduced to bring positive change, had unfavourable ramifications.

Let’s understand this corollary with an example — menstruation.

It remains a provocative topic in most of the world even today, thanks to the countless taboos and superstitions that make this natural phenomenon so malevolent.

In India, particularly, the effects are experienced on a larger scale owing to the lower education levels among girls, cultural norms and religious sentiments shared by societies and most importantly, the politics behind appeasement of the vote banks. From the remotest villages to the most urbanised cities, menstrual shame is an indomitable curse, which has ingeniously managed to escape the political narrative till date.

In this direction, socially applauded movies such as Padman and Toilet — Ek Prem Katha made few important points, to me personally. First, the male protagonist takes up the mantle of women’s health and hygiene rather than the women themselves. Second, the conventional protection method — cloth was staunchly discredited as unhygienic, hazardous and regressive way of living. Infectious diseases were attributed to the widespread use of cloth in absence of ‘better’ avenues, especially in rural India.

If Bollywood can muster the courage to address this highly sensitive menstrual, sanitation subject in India, then why can’t parliamentarians? Or is this bold move actually powered by these parliamentarians?

Once again, the West triumphed over the East.

With the introduction of technologically advanced, scientifically proven, commercially viable and convenience friendly sanitary napkins, India’s women were finally set ‘free’ by ‘progressive’ solutions invented in the West.

This was followed by nationwide lobby efforts to create a new market. Surveys, statistics, case studies, documentaries were used extensively to influence the new customer.

“Incidents of vaginitis and urinary tract infections were 2x among women who used cloth as compared to others using sanitary pads, according to a 2015 study among 486 women in Odisha.”

And, just like that, the West gained market power by controlling the demand — supply equation of the INR 25.02 billion feminine hygiene products market.

“Whisper (P&G) held the largest market share (51.42%), followed by Stayfree (J&J) and Kotex (Kimberly-Clark) in 2018 according to Feminine Hygiene Products Market in India 2019.”

Hey, but what happens to the menstruation related taboos and superstitions?

Well, these issues are best left as a corporate citizenship or CSR campaign. It not only makes an engaging YouTube advertisement but also earns goodwill to be messiah of the feeble Indian women.

Hey, but what happens to the menstruation related taboos and superstitionsAnd just when, the battle against menstrual hygiene was won, a new war emerged from the dumps — literally. The highly commercialised progressive solutions for women, turned out to be regressive for the environment. Disposal of sanitary napkins — a non-biodegradable waste — is posing to be a serious challenge for governments, municipalities and environment.?

“In India alone, 12 billion pads are produced and disposed of annually where a single pad could take upto 800 years to decompose.”

Didn’t the West think of the implications of such ‘progressive’ solutions? Can nothing be done to reverse this impact?

Of course! The West has now turned to reusable / washable / sustainable solution — cloth sanitary pads.

But isn’t this a tad hypocritical? Statistics revealed that cloth pads were responsible for poor menstruation hygiene among women. Perhaps, it’s the composition or design of the cloth that is making the difference now?

Turns out that the modest cloth wasn’t the culprit after all. Information asymmetry was. In ancient times, it led to superstitions while in the contemporary world, it led to environmental degradation — the unintended consequences created by the entangled triangle of science, economics and policy.

The science behind poor menstrual health, the economics of feminine hygiene market and the policymaking to influence beliefs and behaviours of menstruating women have found ourselves in the same spot as we were decades ago. As the world realises the negative implications posed by ‘progressive’ technologies on the environment, ancient wisdom once again prevails. Cloth sanitary pads — in all sizes, colours, shapes — are all set to make a comeback in the USD 521.5 million Indian market.

Our ancestors must have preempted this day. They knew we will go around in circles and come back to square one.
Categories
blog Sustainability

A full circle

Lately, I have developed a new fetish for terracotta. One product, in particular, fascinates me the most — teacups, infamously known in India as kulhad.

Suddenly, the world is going gaga over this good old product. Evicted for convenience-based alternatives over the years, the humble clay is finding its way back into the plastic culture as a sustainable solution. Today, these teacups not only come in all sizes and shapes but also with tags such as ‘Luxurious’, ‘Food Safe’, ‘EU-approved’ et al.

Until two decades ago, if someone (from the East) promoted terracotta, yoga, Ayurveda or Sanskrit in the West, then judgements would have been passed, inferences would have been made, and conclusions would have been drawn. How can such primitive concepts emanating from a socio-economically backward and developing nation be relevant to the modern needs of the technologically progressive, developed world?

Cut to 2020. In the USA alone, demand for yoga practitioners was estimated to be 55 million according to global statistics. Germany has the highest number of Sanskrit scholars outside of India and each year, the commitment to learning the language is deepening.

But why would an advanced nation with the highest political and economic position embrace such ancient scriptures and practices from a lesser developed one?

Let’s explore this conjecture with an example — agriculture.

What started in 1850s as the Agricultural Revolution, then extending into the Great Divergence of the 19th century, provides an insight into the symbiotic relationship between technology and policymaking.

Dwight D. Eisenhower, the 34th President of the United States, drew this parallel in his annual speech on January 05, 1956. Excerpts:

“We have a broad and diversified mobilization base. We have the facilities, materials, skills and knowledge rapidly to expand the production of things we need for our defense whenever they are required. But mobilization base requirements change with changing technology and strategy.”

“No other resource is so indispensable as the land that feeds and clothes us. No group is more fundamental to our national life than our farmers.”

With the introduction of technologically advanced, scientifically proven, commercially viable and convenience friendly sanitary napkins, India’s women were finally set ‘free’ by ‘progressive’ solutions invented in the West.

“The dimensions of government responsibility are as broad and complex as the farm problem itself. We are here concerned not only with our essential continuing supplies of food and fiber, but also with a way of life. Both are indispensable to the well-being and strength of the nation.”

“This is still true in this era when improved living standards and rising national requirements are accompanied by swift advances in technology and rapid obsolescence in machines and methods.”

Against the backdrop of post-World War II, American agriculture was reeling under a unique challenge — unpredictable yields, harsh weather conditions and declining farm income. Technology advances in the US such as hybrid farming, chemical fertilizers and pesticides and biotechnology changed the face of agriculture by enabling increased farm productivity, reliable and higher yields and sustained profitability. Policy measures, on the other hand, facilitated a launchpad for corporations such as Monsanto, DuPont to propel commercialization and gain market power in international trade. This period marked the golden era in the West’s modern history with its meteoric rise as a global superpower.

Everything was hunky-dory until the fog around this fast-paced evolution began to dissipate, the externalities came to the surface and the circle of life started to evidently appear.

This progress came at a colossal loss to the West — the soil, plants, cattle, birds, bees, water, air, clouds, and of course, humans — each element experienced the brutality of modern science and technology. What seemed like an innovative solution for securing food safety, now appeared as a disservice to nature and counterproductive to human survival.

At this juncture, the West met the East.

Ancient practices such as organic farming — a concept borrowed from the developing world, were promoted by governments and celebrated by policymakers as a human and environmental welfare agenda.

Government initiatives such as the 2014 Farm Act facilitated the cost of organic certification (among other aspects) for farmers while the recent $867 billion farm bill introduced in 2018 funded organic farming research.

The outcomes of these policies reflected in the adoption of the organic technologies widely and commercially.

A recent survey conducted by the Census of Agriculture revealed that number of certified organic farm in the U.S. increased by 17% and sales by 31% between 2016 and 2019, touching an all-time high in sales of $9.9 billion in 2019 alone.

Today, chemical-free food produce dominates US markets, vegetarian lifestyle is widely adopted, cold-pressed juices are being preferred over processed, eco-friendly way of living is the new theme and the list continues.

Today, chemical-free food produce dominates US markets, vegetarian lifestyle is widely adopted, cold-pressed juices are being preferred over processed, eco-friendly way of living is the new theme and the list continues.

As the West continues its quest to negate manmade disasters, the East is realizing the hazardous impact of banishing its native practices under the influence of foreign ‘success’.

There were striking similarities between the challenges these two agrarian economies (the US and India) faced — from declining farmer income, farmer suicides to harsh weather conditions. Such relatable conditions and subsequent innovations would have made the ‘progress’ story more believable. However, the dissimilarities between the policymaking and governance of these nations had far-reaching impact on the latter considering its size of population and disproportionate social justice systems.

Repercussions of injecting genetically modified crops, fertilizers and chemicals, intensive irrigation methods into the natural habitat must have been felt by the government’s in the East when the sun started rising in the West and it outshined the world. And then began the journey of reversing the sun’s transition to the East and reclaiming its position.

With this new realization developing nations, such as India, are marching ahead in the race of organic produce. At the back of government’s incentive programmes in the last decade that encourage farmers, startups, entrepreneurs, corporations to adopt the good old habits right from growing food to maintaining holistic health naturally, India is the highest contribution of organic producers globally today.

The East, a land of traditions, cultures, values, ingenious inventions has learnt a lesson the hard way. By going back to its roots, embracing ancient practices and applying tried-n-tested knowledge, the East can now comfortably claim — we have seen life coming to full circle.
Categories
blog Sustainability

Square one

An intersection of technological advancements and policymaking

It was a lazy Sunday afternoon and just like any other weekend, I was binge watching. This time it was one of my all-time favourite sci-fi movies ‘Mad Max — The Fury Road’. It makes a simple yet compelling point — the pursuit of a post-apocalyptic green place ended where it started from.

As the movie progressed, my mind began to drift away in joining the dots together. The blurry line between scientific fiction and non-fiction was disappearing and something, preposterously common between the two was becoming vividly evident. Both forms exploit the idea of using advanced technologies to save mankind from extinction by discovering newer horizons and building better habitats.

But how could scriptwriters peek into the future before scientists? There have been astounding similarities between the vision of filmmakers and the natural disasters taking place now. Few movies that show this correlation include Contagion (2011) > Covid-19, Interstellar (2014) > sandstorms in China and Martian (2015) > SpaceX Mars mission.

The phantasmagoria projected by sci-fi movies and the actuality represented by the real-world scientists intersects at technology and policy. It may seem like a coincidence, but history tells us that early warnings of climate change have been ignored by governments, creating negative externalities on individuals, degrading public goods such as air, water, land and accelerating irreversible environmental damage over the years.

The expeditious progress of the West has always fascinated me. Be it the scientific and technological progress it has made over the years or industrial revolution that it has pioneered or the Hollywood action movies, there’s something surreptitious about it.

Did they really have access to an Atlantis equivalent system of information? Or did the tectonic plates push an entire nation of intellectuals westward? Or did they try more, fail more and hence, experience more than the rest of the world?

On the other end of the spectrum, I wonder why was NASA or Google established in the US and not in India (despite the fact that Indians constitute a sizeable chunk of its workforce)? Why did the Northwest Europe succeed in global trade and commerce while the Middle East did not (despite the fact that both the worlds have similar demographics and access to natural resources)?

The questions seem to be infinite, and the possibilities may be limitless ranging from human capital, geography, cultural differences to abundance of natural resources. Perhaps, the key lies in policy (the strategy behind governance).

In this 3-part series, I shall attempt to unravel a phenomenon with interesting examples of how technology in the quest for advancing mankind, is, in fact, bringing us back to square one.
Categories
blog Peepal uncategorized

Why I chose Peepal as the brand name?

One of the most difficult tasks in creating a brand is choosing the right brand name. In addition to being different, it also needs to reflect a brand’s philosophy in a simple and relatable way. A real tough challenge to crack.

Like many others, there were in-numerous brainstorming sessions to arrive at a logical conclusion. And one fine morning, I woke up to the name literally.

But before that, what is the brand and the business, one would ask.

As it turns out, sowing a seed or growing a sapling isn’t enough to create a truly green, sustainable world. The complete knowledge of gardening and study of our natural world determines how well we are inching towards our green goals.

In simple terms, my brand aims to make a difference in the lives of people, plants and the planet we live. Not that simple, right? Let me break it down for you.

Good health is often described as a state of complete physical, mental, and social well-being and not just merely the absence of a disease.

One of the most underrated enablers in achieving this state are — plants. Several global studies show that gardening promotes physical health through activity, mental health through self-care, and spiritual health through discovery. To that effect and coupled with the Covid-19 lockdown, gardening took the centre-stage in our lives, globally.

While this may seem all known and good, there is bad news too.

Thanks to the internet, we can now buy these living things online — just like any other (non-living) thing. Thanks to technology, we can mass produce them in almost any climatic condition — making them exotic and aspirational. And thanks to cheap transportation, we can introduce them in any part of the world — making them invasive in the local ecosystem.

Plants, the genesis of a sustainable world, are creating a negative impact on our environment, if planted without knowledge and wisdom.

Consumerism and commercialization in the gardening, horticulture industry has given rise to the most unsustainable practices today, be it opting for exotic (non-native) plants or non-eco-friendly gardening materials (plastic, concrete, fiber).

Peepal was born out of this observation.

Since the roots of these challenges lie in our past, we turned to the ancient wisdom and combined it with the present knowledge.

Peepal is not a tree — ficus religiosa but a combination of many things that universe has packed into one. And our brand aims to embody the many qualities that it has to offer:
  • The spiritual connection: a sacred, native, indigenous plant of India representing enlightenment
  • The health connection: a healer with medicinal properties that cures several diseases
  • The social connection: a common place for ‘people’ to celebrate and convene
  • The emotional and mental connection: a symbol of perseverance and adaptability
  • The sustainability connection: a key player in maintaining the ecological balance
Above all, it is humble unlike its sibling — ficus benghalensis also known as a strangler tree which is famous for building its foundation on someone else’s.